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Audi's Green Police ad

 
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Lorianne_W



Joined: 24 Mar 2006
Posts: 2727

PostPosted: Tue Feb 09, 2010 2:58 am    Post subject: Audi's Green Police ad Reply with quote

Green Police: Audi Super Bowl Ad
http://www.youtube.com/watch?v=Ml54UuAoLSo&feature=player_embedded

I don't get how this is supposed to sell cars.
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plaasjaapie



Joined: 19 Sep 2006
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PostPosted: Tue Feb 09, 2010 4:32 am    Post subject: Reply with quote

I think the ad is more about the nature of the kind of people we've let run our government.

Laughing
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Larry_Home



Joined: 07 Apr 2006
Posts: 7315
Location: Harrisburg, PA USA

PostPosted: Tue Feb 09, 2010 4:41 am    Post subject: Re: Audi's Green Police ad Reply with quote

Lorianne_W wrote:
I don't get how this is supposed to sell cars.


I suppose if you're Greenpeace, WWF, Friends of the Earth and PETA types, you think this is the way things really should be. Are "green police" really much different from the EPA "carbon cops"?

And, of course, you buy Audis.
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plaasjaapie



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PostPosted: Tue Feb 09, 2010 5:41 am    Post subject: Reply with quote

My ex's grandfather was ranching in south Texas during the Roosevelt administration. One of his crackbrained ideas was to shoot ranchers' cattle to push up the price of beef.

He met the feds and their guns at the front gate of his ranch and allowed that if they put one foot on his place he'd bury them so far back in the chaparral that nobody'd ever find the bodies. They left and didn't come back.

Apparently, more than a few ranchers took that very unhelpful attitude.
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plaasjaapie



Joined: 19 Sep 2006
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PostPosted: Tue Feb 09, 2010 2:37 pm    Post subject: Reply with quote

Here's a little more about the ad.

http://www.nbcbayarea.com/news/green/San-Francisco-Mayor-Responds-to-Green-Police-Super-Bowl-Ad-jw-83817937.html?
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Lorianne_W



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PostPosted: Wed Feb 10, 2010 3:55 pm    Post subject: Reply with quote

Green Police Aren't Just in Super Bowl Ads
http://www.americanthinker.com/2010/02/green_police_arent_just_in_sup.html

Quote:
If you've been watching the daily scandals destroy the credibility of the U.N. IPCC, then you might not realize that Cambridge, Massachusetts is in a state of climate emergency. This is not hyperbole, but an official policy order, passed by the City Council in May 2009, "recogniz[ing] that there is a climate emergency" and requesting the City Manager "to direct the appropriate city departments to increase the City's responses to a scale proportionate to the emergency."


In true bureaucratic fashion, the mayor responded by calling a meeting and bringing together a coalition of government and concerned citizens, dubbed the Cambridge Climate Emergency Congress. The City recently released "Climate Congress Notes 12-12-09," 89 pages of minutes from its first meeting. The suggestions were distilled into a "Proposal for Climate Emergency Response" for the second Congress. Some of the radical ideas make for humorous reading -- that is, unless you ever plan to live or work in Cambridge.

To get an idea of the thinking of our climate first responders, consider this bullet point:

"Need to change community norms and expectations such that it is all right to tell your neighbors what they can and cannot do in the realm of climate change‐related behavior." (Notes 11.)

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Larry_Home



Joined: 07 Apr 2006
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Location: Harrisburg, PA USA

PostPosted: Wed Feb 10, 2010 8:39 pm    Post subject: Reply with quote

Telling your neighbors what they can and can not do is the essence of modern liberalism. You will find it at the heart of every policy they propose at all levels, all the time.
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academie



Joined: 26 Mar 2006
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Location: Right behind you. Don't look.

PostPosted: Sat Feb 13, 2010 8:55 am    Post subject: Reply with quote

Mark Steyn ( http://www.ocregister.com/opinion/way-234018-nick-audi.html ) articulated what I was thinking, but couldn't put into words: that it *looked* like this was going to be a libertarian ridicule of modern state interventionism, but the punch line was that it wasn't ridiculing the nanny state, but telling you how to more effectively submit to it. Shudder.
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plaasjaapie



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PostPosted: Sat Feb 13, 2010 3:50 pm    Post subject: Reply with quote

I found it to be the most brilliant kind of irony and a very effective skewering of the internal contradictions implicit in the whole nanny state concept. Laughing
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Larry_Home



Joined: 07 Apr 2006
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PostPosted: Sat Feb 13, 2010 8:18 pm    Post subject: Reply with quote

I have gone through several stages of opinion on this commercial since I first saw it live during the Super Bowl.

At this point, I think was brilliant because the truth often is the most effective parody. There's no real way to determine what the message of the ad is (regarding Green Police and all that goes with that concept), other than Buy an Audi.

Although the tagline can be argued as a giveaway, there's no doubt that the (for now) exaggerated Green Police behavior was guaranteed to get the attention of everybody. As my old advertising friends used to tell me, "every knock is a boost," so it doesn't matter which message they intended; what matters is the attention.
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